Grip socks fail in a predictable way. The silicone goes hard, then it cracks, then it peels off in flakes. Almost every time, the cause is heat.
The short version
- Cold wash only
- No bleach
- No tumble dry
- No iron
- No fabric softener
Why heat is the problem
Silicone is bonded to the fabric. Hot water softens that bond and a hot dryer does it faster, because the drum keeps flexing the sole while it is warm. That is when you start seeing edges lift. Once an edge lifts, the rest goes quickly.
Air drying takes a few hours longer and roughly doubles how long a pair lasts. Ours are tested to hold grip past thirty wash cycles, which assumes cold water and no dryer.

Why fabric softener is worse than it sounds
Softener works by leaving a thin coating on fibres. On a towel that feels lovely. On a grip sole it sits on top of the silicone and makes it slippery. If a pair suddenly feels less grippy and the sole still looks fine, softener is the first thing to check.
Small things that help
Turn them inside out. Keeps the sole from rubbing against zips and hooks in the drum.
Use a mesh bag. Cheap, and it stops one sock from disappearing forever.
Dry them flat or hung by the cuff. Not pegged through the sole.
Do not store them damp. A sock rolled into a gym bag after class stays damp for hours, and that is how the elastic in the cuff goes slack.
When to replace a pair
When the grip has gone smooth under the ball of your foot, or when the cuff no longer holds above the ankle. Both are safety issues rather than looks. Socks are a final sale item for hygiene reasons, so it is worth getting the care right from the first wash.